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'Gene Simmons Family Jewels' To Premiere In Canada With Three-Hour Mini-Marathon

August 3, 2007

This fall, Canada's MuchMoreMusic serves up "Gene Simmons Family Jewels" for all the nation to see. The first flash is a six-episode mini-marathon beginning August 18 at 6:00 p.m. ET, followed by weekly doses on Sundays at 8:00 p.m. ET.

Cocky. Ballsy. In-your-face. This KISS legend is full of unabashed ego. Lucky for him, he's got a feisty former Playmate, Shannon Tweed, keeping him in line every step of the way. They've been happily unmarried for more than 22 years and this reality trip delivers a fascinating look at their red-hot chemistry as they raise a non-traditional family in the midst of constant chaos.

Variety reported in June that A&E in the U.S. has said yes to a third season of Gene Simmons' reality-TV show "Gene Simmons Family Jewels", upping its order to 24 half-hour episodes from last season's 20 installments.

According to Variety, the decision was an easy one: "Jewels" is A&E's second-highest-rated series ever in the 18-to-49 and 25-to-54 adult demographics, behind only "Dog the Bounty Hunter". "Jewels" did even better in its second season than in its first, leaping by 15 percent in total viewers to a 1.5 million average and climbing by 11 percent in adults 18 to 49 and by 8 percent in adults 25 to 54.

A&E's relationship with Mr. Simmons started with a one-shot "Biography" hour of the rock legend and KISS bassist/vocalist. That "Biography" episode scored so well in the Nielsens that A&E negotiated with Mr. Simmons and "Jewels" executive producer Leslie Grief to create a 13-episode weekly half-hour series that would delve into the rock star's life with his common-law partner, former Playboy Playmate Shannon Tweed, and their teenage son and daughter.

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